A quiet impression.
Fragrance / Concept campaign
The creative direction
A self-initiated fragrance concept exploring the relationship between a person, a product and light. The product is fictional.
- Purpose
- A restrained visual language that gives both the model and the product a clear presence.
- Scope
- Model imagery / Product visual / Art direction
- Production note
- For real products, source photography, logos and specifications are reviewed before the production scope is agreed.
An additional visual direction. Self-initiated AI concept.